Alex has been flying birds of prey since 2004 when he got his first Harris Hawk, "Maleki". "Mally", is still the star of some of our private flying experiences if you would like to meet “the bird that started it all”. Over a couple of years, what was at first a hobby, turned into a small, part-time business venture, "Pembrokeshire Falconry".
In 2008 Alex met Emma, while attending a friend’s wedding at Picton Castle and introduced her to Birds of Prey. There followed a year of long-distance relationship and a year travelling the world. They returned to Pembrokeshire with plans to make West Wales the place to come to fly birds of prey in the UK.
In July 2013, Emma resigned from her career to join Alex full time and to aid the efforts to make their mutual dream into a reality.
In 2016 Pembrokeshire Falconry won "The Countryside Alliance Rural Oscar for The Best Tourism Enterprise in Wales", The Radio Pembrokeshire "Award for Leisure and Tourism in Pembrokeshire" and Pembrokeshire Tourism’s "Best Day Out".
2017 saw the business expand with the opening of "The Secret Owl Garden" . Displaying the largest collection of owls in Wales for visitors to be able to meet, learn about and fly. This quickly became TripAdvisor’s number one “Things to do in Pembrokeshire”
1st June 2018 saw further expansion as Alex and Emma oversaw the design and development of "The British Bird of Prey Centre" open at "The National Botanic Garden of Wales" . This was to be the first centre anywhere dedicated to our native raptors and owls. Allowing visitors to meet, experience and learn about these wonderful creatures.
After what was to be a temporary relocation, the onward development of "The Secret Owl Garden" was disrupted but the first lockdown for the Coronavirus in early 2020. The difficult decision was taken, that it was in the best interests and welfare of the birds, to close the Owl Garden to the public. This allowed the birds from "The Secret Owl Garden" and "The British Bird of Prey Centre" to be properly cared for throughout the course of the pandemic.
"The British Bird of Prey Centre" continues to go from strength to strength, guided by Alex and Emma. In March 2018 Alex and Emma were delighted to be announced as winners for the “National Tourism Award for Best Activity in West Wales”, hosted by Visit Wales! The Centre won a TripAdvisor’s “Travellers Choice Award” in 2020 and continues to be rated the number 1 "Thing to do" in Carmarthenshire.
All activities now take place at "The British Bird of Prey Centre" and take advantage of the unique and beautiful surroundings of "The National Botanic Garden of Wales". Visitors are able to meet the birds close-up as they relax in their aviaries, see them flying free in daily shows and have the opportunity to get even closer by flying them on one of the private flying experiences. Of course, through all this the core ethos of Alex and Emma’s dream remains; To allow people to experience and learn about our native birds of prey and to inspire and encourage individuals and communities to understand and protect this essential part of our delicate ecosystem.